Marketing collateral is any material used to help a business advertise or communicate with business associates, potential customers or clients. This includes everything from brochures to letterheads to banners to corporate gifts.
Why should you use Marketing Collateral?
Brand Exposure A t-shirt with your logo will definitely receive more attention as it has more mileage than an advertisement in a paper or magazine.
Collateral Carries the Brand Marketing collateral creates a connection between the consumer and seller, leaving a lasting impression in the mind of the consumer.
Its Valuable to the Consumer Branded items like notepads or caps are highly unlikely to get thrown away because they are more like gifts than adverts and tangible to the consumer.
They are Inexpensive There is a wide variety of marketing collateral one could choose from and that which can suit every pocket and budget.